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Trend-Driven Innovation : Beat Accelerating Customer Expectations.
・ISBN 978-1-119-07631-5 paper US$ 34.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-17042-6
| 著者・編者 | Mason, Henry / Mattin, D. / Luthy, M. et al., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2015 |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-L609＞ |
解説
Trend-Driven Innovation
Beat accelerating customer expectations.
Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups-from Apple to Uber, Chipotle to Patagonia-redefine customer expectations.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
You'll learn:
Beat accelerating customer expectations.
Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups-from Apple to Uber, Chipotle to Patagonia-redefine customer expectations.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
You'll learn:
- How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
- Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
- How to turn trends and insights into innovations that customers will love.