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The Routledge Companion to Consumer Behavior Analysis. G.R.フォックソール編 ラウトレッジ版 消費者行動分析必携
・ISBN 978-0-415-72992-5 2016 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-24246-0 2021 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-85069-6
| 著者・編者 | Foxall, Gordon R. (ed.), |
|---|---|
| シリーズ | Routledge Companions in Business, Management and Accounting |
| 出版社 | (Routledge, UK) |
| ページ数 | 470 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-918＞ |
解説
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.
This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice.
This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.