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Essentials of Marketing Research : A Hands-On Orientation. N.K.マルホトラ著 マーケティング研究必携
・ISBN 978-0-13-706673-5 paper US$ 313.32
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お気に入り
★★★
・ISBN 978-1-292-06016-3 paper Global ed. US$ 61.00
￥14,292.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Malhotra, Naresh K., |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 2014 |
| ページ数 | 468 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-909＞ |
解説
For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles- Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
This text provides a better teaching and learning experience-for you and your students. It will help you to:
* Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
* Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
* Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
* Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles- Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
This text provides a better teaching and learning experience-for you and your students. It will help you to:
* Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
* Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
* Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
* Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.