株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Management. 15th ed.
商品詳細
Marketing Management. 15th ed. P.コトラー他著 マーケティング管理 第15版
・ISBN 978-0-13-385646-0 2014 cloth US$ 333.32
￥78,096.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-292-09262-1 2016 paper Global ed. US$ 110.99
￥26,004.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Kotler, Philip / Keller, Kevin Lane, |
|---|---|
| 出版社 | (Pearson Education, US) |
| ページ数 | 714 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-907＞ |
解説
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Also available with MyMarketingLab (TM)
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.