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商品詳細
Social Media Management : Technologies and Strategies for Creating Business Value. ソーシャルメディア管理
・ISBN 978-3-319-21989-9 hard EUR 79.99
￥21,380.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Van Looy, Amy, |
|---|---|
| シリーズ | Springer Texts in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2016 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-849 627-L624＞ |
解説
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.