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商品詳細
International Entrepreneurship : Theoretical Foundations and Practices. 2nd ed. 国際企業家精神－理論的基礎と実践 第2版
・ISBN 978-1-137-52001-2 hard EUR 99.99
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| 著者・編者 | Zucchella, Antonella, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2016 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-840 627-L629＞ |
解説
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests. It asserts that firms faced by global competitive pressures need to develop proactive and innovative responses to cope with the uncertainties of international markets and instead capture the opportunities. This book presents a common framework to complement the growing contributions to this topical and lively subject.