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Entrepreneurship and Effective Small Business Management. 11th ed.
・ISBN 978-0-13-350632-7 cloth US$ 326.65
￥76,533.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-292-06061-3 paper Global ed. US$ 67.99
￥15,929.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Scarborough, Norman M. / Cornwall, J. R., |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 2015 |
| ページ数 | 871 pp. |
| 言語 | ENG |
| ニュース番号 | ＜627-830＞ |
解説
For undergraduate and graduate courses in entrepreneurship and/or small business management.
Discover how to successfully launch and manage a small business.
Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
This program will provide a better teaching and learning experience-for you and your students. Here's how:
- Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
- Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
- Stay on the Cutting-Edge with Today's Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.