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Entrepreneurship

Entrepreneurship : Starting and Operating a Small Business. 4th ed. 起業家精神-中小企業を設立し、運営する 第4版

・ISBN 978-0-13-393445-8 paper US$ 259.99

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・ISBN 978-1-292-09741-1 paper Global ed. US$ 75.99

¥17,803.- (税込) (※)価格はご注文時の参考価格となります。
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著者・編者Mariotti, Steve / Glackin, C.,
出版社(Prentice Hall, US)
出版年月2016
ページ数542 pp.
言語ENG
ニュース番号<627-829>

解説

For courses in Entrepreneurship, Small Business Management, and Starting a Business.

A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.


Also Available with MyEntrepreneurshipLabTM

This title is available with MyEntrepreneurshipLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:

0134422562 / 9780134422565 Entrepreneurship: Starting and Operating a Small Business Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 4/e

Package consists of:

  • 0133934454 / 9780133934458 Entrepreneurship: Starting and Operating a Small Business
  • 0133935876 / 9780133935875 MyEntrepreneurshipLab with Pearson eText -- access Card -- for Entrepreneurship: Starting and Operating a Small Business