株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Vulnerability : Conditions, Contexts and Characteristics.
商品詳細
Consumer Vulnerability : Conditions, Contexts and Characteristics. 顧客の脆弱性－条件、コンテクスト、特徴
・ISBN 978-0-415-85858-8 2015 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-86802-4 2019 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-79779-2
| 著者・編者 | Hamilton, Kathy / Dunnett, S. / Piacentini, M. (eds.), |
|---|---|
| シリーズ | Routledge Studies in Critical Marketing |
| 出版社 | (Routledge, UK) |
| ページ数 | 234 pp. |
| 言語 | ENG |
| ニュース番号 | ＜625-924 2＞ |
解説
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.
Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.
This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.