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商品詳細
Service Management and Marketing : Customer Management in Service Competition. 4th ed. C.グルンルース著『北欧型サービス志向のマネジメント －競争を生き抜くマーケティングの新潮流』第4版
・ISBN 978-1-118-92144-9 paper US$ 111.95
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| 著者・編者 | Grönroos, Christian, |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2015 |
| ページ数 | 522 pp. |
| 言語 | ENG |
| ニュース番号 | ＜625-922＞ |
解説
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.
With a wide base of examples, Christian Groenroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.
The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:
https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-