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Entrepreneurship in the Arab World : Ten Case Studies. アラブ世界での企業家精神
・ISBN 978-977-416-700-3 cloth GB£ 29.99
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| 著者・編者 | El-Khazindar Business Research and Case Center, |
|---|---|
| 出版社 | (American U. in Cairo Pr., UA) |
| 出版年月 | 2016 |
| ページ数 | xii, 160 pp. |
| 言語 | ENG |
| ニュース番号 | <625-770 625-L997> |
解説
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.