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Entrepreneurship in the Arab World

Entrepreneurship in the Arab World : Ten Case Studies. アラブ世界での企業家精神

・ISBN 978-977-416-700-3 cloth GB£ 29.99

¥9,500.- (税込) (※)価格はご注文時の参考価格となります。
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お気に入り
著者・編者El-Khazindar Business Research and Case Center,
出版社(American U. in Cairo Pr., UA)
出版年月2016
ページ数xii, 160 pp.
言語ENG
ニュース番号<625-770 625-L997>

解説

This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.