株式会社極東書店トップ ＞ 商品一覧 ＞ Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool.
商品詳細
Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool.
・ISBN 978-3-658-08821-7 soft EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Hurrle, Daniel / Postatny, J., |
|---|---|
| シリーズ | BestMasters |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2015 |
| ページ数 | xviii, 117 S. |
| 言語 | ENG |
| ニュース番号 | ＜624-L1474 624-L1712＞ |
解説
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.