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Innovation in Luxury Fashion Family Business : Processes and Products Innovation as a Means of Growth.
・ISBN 978-1-137-49864-9 hard EUR 49.99
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| 著者・編者 | Giacosa, Elisa, |
|---|---|
| シリーズ | Palgrave Pivot |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2014 |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜624-L1434 624-L547＞ |
解説
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.