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Uncertainty in Entrepreneurial Decision Making : The Competitive Advantages of Strategic Creativity. 企業家精神的意思決定における不確実性
・ISBN 978-1-137-46078-3 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Petrakis, Panagiotis E. / Konstantakopoulou, Dimitra P., |
|---|---|
| シリーズ | Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2015 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜624-867 624-L553＞ |
解説
Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.