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Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities. ブラジルの低所得コミュニティにおける アイデアの競争からの洞察
・ISBN 978-3-658-08929-0 soft EUR 49.99
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| 著者・編者 | Krämer, Aline, |
|---|---|
| シリーズ | Research |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2015 |
| ページ数 | 364 S. |
| 言語 | ENG |
| ニュース番号 | ＜624-503＞ |
解説
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.