株式会社極東書店トップ ＞ 商品一覧 ＞ CEO Branding : Theory and Practice.
商品詳細
CEO Branding : Theory and Practice.
・ISBN 978-1-138-01371-1 hard GB£ 170.00
￥53,856.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-138-01372-8 paper GB£ 59.99
￥19,004.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-79514-0
| 著者・編者 | Fetscherin, Marc (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2015 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜623-953＞ |
解説
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise.
The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix - the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this 'human brand' affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes 'lessons learned' and many examples that illustrate how companies can measure and manage the CEO brand.
This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand.
For more information, visit www.ceobranding.org