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Entrepreneurship at the Bottom of the Pyramid. BOPにおける企業家精神
・ISBN 978-1-138-84654-8 hard GB£ 210.00
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・ISBN 978-1-138-84655-5 paper GB£ 69.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-72741-7
| 著者・編者 | Dalglish, Carol / Tonelli, Marcello, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 188 pp. |
| 言語 | ENG |
| ニュース番号 | ＜623-878＞ |
解説
2017 Nautilus Book Awards: Silver Award Winner
2018 Great Northwest Book Festival: Winner
2018 Hollywood Book Festival: Winner
Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.
The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking 'outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.
Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.