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International Public Relations and Public Diplomacy : Communication and Engagement. 国際的PRとパブリック・ディプロマシー －コミュニケーションと参加－
・ISBN 978-1-4331-2688-8 hard SFR 203.40
￥58,619.- (税込) ※（※）価格はご注文時の参考価格となります。
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-4331-2687-1 soft SFR 50.50
￥14,554.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Golan, Guy J. / Yang, Sung-Un / Kinsey, D. F. (eds.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2015 |
| ページ数 | 458 pp. |
| 言語 | ENG |
| ニュース番号 | ＜623-2372＞ |
解説
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.