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Competing with IT

Competing with IT : Leading a Digital Business.

・ISBN 978-1-137-26997-3 paper

お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781350493377
著者・編者Ashurst, Colin,
シリーズMBA Series
出版社(Palgrave Macmillan, UK)
出版年月2015
ページ数x, 409 pp.
言語ENG
ニュース番号<1 621-673>

解説

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage. Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text. - Allows students to apply their knowledge and explore real-world issues through case studies and examples - Brings together benefits-led and agile approaches to projects in an innovative framework - Combines extensive practical experience with the latest academic thinking and research