株式会社極東書店トップ ＞ 商品一覧 ＞ Financial Communication in Small and Medium-Sized Enterprises : Patents in Financial Communication.
商品詳細
Financial Communication in Small and Medium-Sized Enterprises : Patents in Financial Communication. 中小企業における財務コミュニケーション
・ISBN 978-3-658-07486-9 soft EUR 49.99
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★★★
| 著者・編者 | Zureck, Alexander, |
|---|---|
| シリーズ | Business, Economics, and Law |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2015 |
| ページ数 | xxi, 95 S. |
| 言語 | ENG |
| ニュース番号 | ＜1 621-L303＞ |
解説
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.