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Simply Rational

Simply Rational : Decision Making in the Real World. G.ギーゲレンツァー著 単純に理性的 -現実世界における意思決定-

・ISBN 978-0-19-939007-6 hard US$ 135.00

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-19-024068-4

著者・編者Gigerenzer, Gerd,
シリーズEvolution and Cognition
出版社(Oxford U. Pr., US)
出版年月2015
ページ数326 pp.
言語ENG
ニュース番号<1 621-2057>

解説

Statistical illiteracy can have an enormously negative impact on decision making. This volume of collected papers brings together applied and theoretical research on risks and decision making across the fields of medicine, psychology, and economics. Collectively, the essays demonstrate why the frame in which statistics are communicated is essential for broader understanding and sound decision making, and that understanding risks and uncertainty has wide-reaching implications for daily life. Gerd Gigerenzer provides a lucid review and catalog of concrete instances of heuristics, or rules of thumb, that people and animals rely on to make decisions under uncertainty, explaining why these are very often more rational than probability models. After a critical look at behavioral theories that do not model actual psychological processes, the book concludes with a call for a "heuristic revolution" that will enable us to understand the ecological rationality of both statistics and heuristics, and bring a dose of sanity to the study of rationality.