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Advertising and Race : Global Phenomenon, Historical Challenges, and Visual Strategies. 広告と人種
・ISBN 978-1-4331-2218-7 hard SFR 179.85
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お気に入り
★★★
・ISBN 978-1-4331-2217-0 soft SFR 49.30
￥14,207.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Fu, Linda C. L., |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2014 |
| ページ数 | 289 pp. |
| 言語 | ENG |
| ニュース番号 | ＜1 621-L712＞ |
解説
Since colonization, dominant ideologies of <> have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the <> within global advertising representations. The origins of that script are traced back to the eighteenth century - through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization - and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating new racial currencies to the ones turning down the existing racist overtones, Linda C. L. Fu examines over 100 advertisements and draws on a 300-year span of references to reveal the plurality, chaos, variation, and resilience of the colonial concepts of race in society through advertising discourses in the West.
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed theoretical, historical, social, and professional narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating new racial currencies to the ones turning down the existing racist overtones, Linda C. L. Fu examines over 100 advertisements and draws on a 300-year span of references to reveal the plurality, chaos, variation, and resilience of the colonial concepts of race in society through advertising discourses in the West.
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed theoretical, historical, social, and professional narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization.