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商品詳細

Name: Models of Scenario Building and Planning : Facing Uncertainty and Complexity.
Author: Martelli, Antonio
ISBN: 978-1-137-29349-7

Models of Scenario Building and Planning : Facing Uncertainty and Complexity.

・ISBN 978-1-137-29349-7 hard

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著者・編者	Martelli, Antonio,
シリーズ	Bocconi on Management
出版社	(Palgrave Macmillan, UK)
出版年月	2014
ページ数	288 pp.
言語	ENG
ニュース番号	＜1 617-L354＞

解説

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.