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All Thumbs

All Thumbs : Mobile Marketing That Works. 機能するモバイル・マーケティング

・ISBN 978-1-137-27927-9 hard

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著者・編者Kelley, Michael Dru,
出版社(Palgrave Macmillan, UK)
出版年月2014
ページ数218 pp.
言語ENG
ニュース番号<1 617-770>

解説

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.