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株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Strategy and Management. 5th ed.

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Marketing Strategy and Management.

Marketing Strategy and Management. 5th ed. マーケティング戦略と管理　第5版

・ISBN 978-1-137-02582-1 paper

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著者・編者Baker, Michael J.,
出版社(Palgrave Macmillan, UK)
出版年月2014
ページ数480 pp.
言語ENG
ニュース番号＜1 617-760＞

解説

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.