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商品詳細

Name: Intellectual Property Rights Management : Rookies, Dealers, Strategists and Strategic Dealers.
Author: Alkaersig, Lars / Beukel, K. / Reichstein, T.
ISBN: 978-1-137-46952-6

Intellectual Property Rights Management : Rookies, Dealers, Strategists and Strategic Dealers. 知的財産管理

・ISBN 978-1-137-46952-6 hard

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著者・編者	Alkaersig, Lars / Beukel, K. / Reichstein, T.,
出版社	(Palgrave Macmillan, UK)
出版年月	2015
ページ数	195 pp.
言語	ENG
ニュース番号	＜1 617-L564＞

解説

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.