株式会社極東書店トップ商品一覧Communication Research Methods. 3rd ed.

商品詳細

Communication Research Methods.

Communication Research Methods. 3rd ed.

・ISBN 978-0-19-933835-1 paper

お気に入り
著者・編者Merrigan, Gerianne / Huston, C. L.,
出版社(Oxford U. Pr., US)
出版年月2014
ページ数480 pp.
言語ENG
ニュース番号<618-L856>

解説

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.