商品詳細

Strategic Management: Creating Competitive Advantage, written by the well respected authors Dess/Lumpkin/Eisner/McNamara, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.