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Name: Branding for the Public Sector : Creating, Building and Managing Brands People Will Value.
Author: Temporal, Paul
ISBN: 978-1-118-75631-7

Branding for the Public Sector : Creating, Building and Managing Brands People Will Value. 公共部門のためのブランディング

・ISBN 978-1-118-75631-7 2015 hard

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-17682-4

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著者・編者	Temporal, Paul,
出版社	(Wiley, US)
ページ数	279 pp.
言語	ENG
ニュース番号	＜618-1477 618-935＞

解説

How to apply for-profit marketing strategies to non-profit organizations

Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

Presents strategies and actions for building a powerful, memorable public sector brand
Explains why the public sector will be the next huge growth sector in branding
Explores the competencies needed to successfully manage a public sector brand