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Flourishing Enterprise : The New Spirit of Business. 繁栄する企業
・ISBN 978-0-8047-8913-4 cloth US$ 30.00
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| 著者・編者 | Laszlo, Chris / Brown, J. S., |
|---|---|
| シリーズ | Stanford Business Books |
| 出版社 | (Stanford U. Pr., US) |
| 出版年月 | 2014 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | <618-834> |
解説
The notion of responsible business has infiltrated our markets, and "going green" is now a part of our mindset. But, sustainability as we know it is not enough. Flourishing-the aspiration that humans and life in general will thrive on the planet forever-should be a key goal for every business today. This is a bold concept, like sustainability was a decade ago. Just as sustainability has become a matter of course, so too will flourishing become a cornerstone of business tomorrow.
How are companies to attain this big-picture goal? Drawing together decades of research along with in-depth interviews, Flourishing Enterprise argues that many strategic, organizational, and operational efforts to be sustainable reach the potential of flourishing when they incorporate one additional ingredient: reflective practices. Offering more than a dozen such practices, this book leads readers down a path to greater business success, personal well-being, and a healthier planet.
Readers will find that adding reflective practices to existing business efforts does not require more work; it simply changes the way we do our work and, more importantly, the results we achieve. Cultivating emotional and spiritual health is the next frontier; this future-oriented guide develops these core competencies while stretching the ongoing conversation about profitable, sustainable business.