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Managing Media Firms and Industries : What's So Special about Media Management? メディア企業・産業を経営する
・ISBN 978-3-319-08514-2 hard EUR 149.99
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★★★
| 著者・編者 | Lowe, Gregory Ferrell / Brown, C. (eds.), |
|---|---|
| シリーズ | Media Business and Innovation |
| 出版社 | (Springer, GW) |
| 出版年月 | 2014 |
| ページ数 | 450 pp. |
| 言語 | ENG |
| ニュース番号 | ＜618-2318 618-L338＞ |
解説
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.