株式会社極東書店トップ商品一覧Legacy, Sustainability and CSR at Mega Sport Events : An Analysis of the UEFA EURO 2008 in Switzerland.

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Legacy, Sustainability and CSR at Mega Sport Events

Legacy, Sustainability and CSR at Mega Sport Events : An Analysis of the UEFA EURO 2008 in Switzerland. メガ・スポーツ・イベントにおける遺産、持続可能性、CSR

・ISBN 978-3-658-06469-3 soft EUR 49.99

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お気に入り
著者・編者Lienhard, Pierre / Preuss, H.,
シリーズEvent- und Impaktforschung
出版社(Springer Gabler, GW)
出版年月2014
ページ数xx, 255 S.
言語ENG
ニュース番号<618-2238 618-L368>

解説

The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.