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Market Management and Project Business Development. 市場管理とプロジェクトビジネスの発展
・ISBN 978-0-415-70508-0 hard GB£ 171.99
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・ISBN 978-0-415-70509-7 paper GB£ 61.99
￥19,638.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-88999-3
| 著者・編者 | Smyth, Hedley, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2015 |
| ページ数 | 314 pp. |
| 言語 | ENG |
| ニュース番号 | ＜615-508 615-L269＞ |
解説
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.