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Specialization in Online Innovation Communities : Understand and Manage Specialized Members. オンライン・イノベーション・コミュニティにおける専門化
・ISBN 978-3-658-05317-8 soft EUR 49.99
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★★★
| 著者・編者 | Bierwald, Jan, |
|---|---|
| シリーズ | Gabler Research: Forschungs- / Entwicklungs- / Innovations-Management |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2014 |
| ページ数 | clxiii, 161 S. |
| 言語 | ENG |
| ニュース番号 | ＜615-488＞ |
解説
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today's community management to improve the attracting, controlling and retaining of their members.