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Fundraising Management : Analysis, Planning and Practice. 3rd ed.
・ISBN 978-0-415-83157-4 hard GB£ 180.00
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・ISBN 978-0-415-83158-1 paper GB£ 66.99
￥21,222.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Sargeant, Adrian / Jay, E., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 440 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-L598＞ |
解説
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.
This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention.
Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.