株式会社極東書店トップ ＞ 商品一覧 ＞ Branding Chinese Mega-Cities : Policies, Practices and Positioning.
商品詳細
Branding Chinese Mega-Cities : Policies, Practices and Positioning.
・ISBN 978-1-78347-032-7 hard GB£ 123.00
￥38,966.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Berg, Per Olof / Björner, E. (eds.), |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2014 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-L1149 613-L1380＞ |
解説
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Contributors: P.O. Berg, E. Bjoerner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Loefgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang