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Name: The Rise of the New East : Business Strategies for Success in a World of Increasing Complexity.
Author: Simpfendorfer, Ben
ISBN: 978-1-137-37005-1

The Rise of the New East : Business Strategies for Success in a World of Increasing Complexity.

・ISBN 978-1-137-37005-1 hard

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著者・編者	Simpfendorfer, Ben,
出版社	(Palgrave Macmillan, UK)
出版年月	2014
ページ数	229 pp.
言語	ENG
ニュース番号	＜613-L563＞

解説

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.