株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Leadership in Government : Communicating Responsiveness, Leadership and Credibility.
商品詳細
Marketing Leadership in Government : Communicating Responsiveness, Leadership and Credibility. 政府におけるリーダーシップのマーケティング －反応、リーダーシップ、信用のコミュニケーション－
・ISBN 978-1-349-94918-2 hard EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Elder, Edward, |
|---|---|
| シリーズ | Palgrave Pivot |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2016 |
| ページ数 | 133 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-1401 633-P2688＞ |
解説
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.