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Marketing and Advertising Law in a Process of Harmonisation. 調和の過程におけるマーケティング法・広告法
・ISBN 978-1-5099-0067-1 2016 hard GB£ 100.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5099-0070-1
| 著者・編者 | Bernitz, Ulf / Heide-Jorgensen, C. (eds.), |
|---|---|
| シリーズ | Modern Studies in European Law |
| 出版社 | (Hart, UK) |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-1281 633-L758＞ |
解説
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.