株式会社極東書店トップ ＞ 商品一覧 ＞ Winning in Service Markets : Success through People, Technology and Strategy.
商品詳細
Winning in Service Markets : Success through People, Technology and Strategy.
・ISBN 978-1-944659-04-2 hard
お気に入り
★★★
・ISBN 978-1-944659-05-9 paper
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-944659-06-6
| 著者・編者 | Wirtz, Jochen, |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2016 |
| ページ数 | 500 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-805 633-P1847＞ |
解説
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.