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Consumer Behaviour. 3rd ed. 消費者行動 第3版
・ISBN 978-1-4739-1912-9 hard GB£ 141.00
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・ISBN 978-1-4739-1913-6 paper GB£ 50.99
￥16,153.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Sethna, Zubin / Blythe, J., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2016 |
| ページ数 | 502 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-803 633-P1842＞ |
解説
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.
Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students' understanding and retention of the subject is encouraged through innovative learning features including:
- 'how to impress your examiner' boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments.
- 'consumer behaviour in action' boxes - focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers - something they are likely to do in their future careers as marketers.
- 'challenging the status quo' boxes - encouraging students to think outside the box, think critically and exercise their problem solving skills.
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life.
Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.