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商品詳細
Eco-Innovations in Emerging Markets : Analyzing Consumer Behaviour and Adaptability.
・ISBN 978-1-137-58741-1 hard EUR 49.99
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| 著者・編者 | Reyes Mercado, Pavel, |
|---|---|
| シリーズ | Palgrave Pivot |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2016 |
| ページ数 | 131 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-L577 633-P1839＞ |
解説
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.