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Marketing with Strategic Empathy : A Process for Inspiring Strategy with Deeper Consumer Insight. 戦略的共感によるマーケティング
・ISBN 978-0-7494-7754-7 paper GB£ 36.99
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お気に入り
★★★
| 著者・編者 | Brooks, Claire, |
|---|---|
| 出版社 | (Kogan Page, UK) |
| 出版年月 | 2016 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-790 633-P1821＞ |
解説
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.