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International Fragmentation : Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth.
・ISBN 978-3-319-33845-3 hard EUR 49.99
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| 著者・編者 | Arora, Anshu / Bacouel-Jentjens, S. (eds.), |
|---|---|
| シリーズ | International Marketing and Management Research |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2016 |
| ページ数 | 176 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-786 633-P1816＞ |
解説
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.