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The Challenge of BRIC Multinationals. BRICの多国籍企業の課題
・ISBN 978-1-78635-350-4 hard US$ 225.99
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| 著者・編者 | Tulder, Rob Van / Verbeke, A. / Carneiro, J. et al. (eds.), |
|---|---|
| シリーズ | Progress in International Business Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2016 |
| ページ数 | 696 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-747 633-P1717＞ |
解説
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
- The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
- The empirical challenge: what marks the changing position of BRIC countries in the world economy?
- The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
- The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?