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商品詳細
Management of Innovation Strategy in Japanese Companies. 濱田和樹、平岡秀福編 日本企業のイノベーション戦略管理
・ISBN 978-981-4759-62-5 2017 hard
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-3100-28-2
| 著者・編者 | Hamada, Kazuki / Hiraoka, Shufuku (eds.), |
|---|---|
| シリーズ | Japanese Management and International Studies |
| 出版社 | (World Scientific, SI) |
| ページ数 | 270 pp. |
| 言語 | ENG |
| ニュース番号 | ＜633-687 633-L540＞ |
解説
Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions. For effective innovation management, it is necessary to determine what provides new value to customers and achieve this new value efficiently, while solving the technical problems. This book explores how innovation management for industrial revitalization and activation are conducted in Japanese companies. 'Innovation' has diverse definitions, but the editors of this book have adopted the one proposed by J A Schumpeter. The features of innovation management in Japanese companies are considered systematically in the book. Positive analyses using questionnaires and innovation management strategy in individual industries and companies is also explored in detail.