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The SAGE Handbook of International Corporate and Public Affairs. セイジ版 国際企業と広報ハンドブック
・ISBN 978-1-4462-7611-2 hard GB£ 171.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4739-5791-6
| 著者・編者 | Harris, Phil / Fleisher, C. S. (eds.), |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2017 |
| ページ数 | 703 pp. |
| 言語 | ENG |
| ニュース番号 | ＜630-627＞ |
解説
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:
- Foundations of PA
- PA and its relationship to other Key Disciplines
- Emerging Trends in PA
- The Regional Development and Application of PA
- Case Studies of PA in Action
- Tactical Approaches to Executing PA.
Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.