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Marketing In and For a Sustainable Society. N.K.マルホトラ編 持続可能な社会のマーケティング
・ISBN 978-1-78635-282-8 hard US$ 161.99
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お気に入り
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| 著者・編者 | Malhotra, Naresh K. (ed.), |
|---|---|
| シリーズ | Review of Marketing Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2016 |
| ページ数 | 205 pp. |
| 言語 | ENG |
| ニュース番号 | ＜632-824 632-P1491＞ |
解説
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.