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Advertising and Consumer Culture in China. 中国における広告と消費者文化
・ISBN 978-0-7456-7116-1 hard US$ 66.95
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・ISBN 978-0-7456-7117-8 paper US$ 25.95
￥6,079.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Li, Hongmei, |
|---|---|
| シリーズ | China Today |
| 出版社 | (Polity Pr., UK) |
| 出版年月 | 2016 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜632-1935 632-834＞ |
解説
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.
Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.
The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.