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Name: Social Media Campaigns : Strategies for Public Relations and Marketing.
Author: Kim, Carolyn Mae
ISBN: 978-1-138-94859-4

Social Media Campaigns : Strategies for Public Relations and Marketing. ソーシャルメディア・キャンペーン－PRとマーケティング戦略

・ISBN 978-1-138-94859-4 hard

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・ISBN 978-1-138-94860-0 paper

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著者・編者	Kim, Carolyn Mae,
出版社	(Routledge, UK)
出版年月	2016
ページ数	184 pp.
言語	ENG
ニュース番号	＜632-823 632-P1488＞

解説

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?